BPS Technology’s (ASX: BPS) latest Bartercard licensee in France has launched, starting the company’s next stage of expansion in Europe.
Bartercard International CEO Brian Hall said the latest addition to Bartercard’s global business network presents new scope to trade world-wide and in France, where there are currently over 3 million SMEs.
“France is the second Bartercard licensee in Europe following in the steps of the UK and these are really exciting times as we break new ground and grow into different parts of the world,” he said.
The new master franchisee is Mr Marc-William Attie, based in Paris, who’s working to make France the most successful Bartercard marketplace yet.
Attie is the owner of BNI (Business Network International) France, the world’s largest business networking and business referral organization which has approximately 18,000 members with over 200 Chapters.
Brian added that Attie’s global B2B company, BNI, will be a great fit within the Bartercard system.
“Bartercard is a B2B trade exchange so already having the network and the structures in place; well, so much of the ground work is already done,” he said.
Arnaud Alacir, General Manager Bartercard France has expressed equal excitement about the new license.
“Bartercard is a new way to do business in France and with a population of 65 million people, there are so many opportunities available.”
“We have a goal of achieving large growth in a short period through a targeted plan of membership aiming at tourism, the wine industry and other key sectors.”
“We will aim to grow the Paris region initially and then look to open other offices under our control throughout France.”
Brian added that Bartercard’s expanding global network shows that trading, or cashless transactions in the modernized version of barter, is universal.
“Starting out in 1991, I am pleased of where we’ve come today and counting France as the ninth country in our global network is truly exciting.”
“Trading has turned into a viable economy of scale that Bartercard is spearheading, assisting members all over the world to conserve cash, move excess stock, fill downtime and increase their customer base.”
He added that licensees are planned to launch in new countries, but at this point, everything is still under wraps.
|Bartercard launches in France, growing its countries to nine! From left to right Bartercard France General Manager Arnaud Alacir, Bartercard International General Manager Andrew Barker and Bartercard France’s first signed member, Olivia Lafond, Director at international language school The French Touch.|