Posts in Marketing

Bartercard Myths: Setting the Record Straight

April 30th, 2018 Posted by Bartercard, Marketing, Smart business tips No Comment yet

It’s a simple concept of exchanging products and services, yet there are still misconceptions when it comes to Bartercard. This week’s blog sets the record straight and dispels the most common Bartercard myths, whether you are already a member, or a small or medium-sized business looking to join.

Myth: I won’t be able to spend my trade dollars

dining_restaurant.jpgThis is one of the biggest objections to joining Bartercard. When you join Bartercard’s business marketplace, a comprehensive business analysis is conducted so we can identify potential suppliers already available.

If there are insufficient suppliers available to suit your specific business requirements, we will work with you to bring on additional new suppliers to satisfy your needs. Many of Bartercard’s top trading members have successfully improved their business profitability by proactively recommending and referring new suppliers.

We don’t claim to be able to provide all members with everything they need. But we do find that when members (small businesses or medium-sized businesses) are engaged and communicate with their Bartercard Trade Broker, appropriate spends can be identified.

Bartercard is also seen as an excellent way to reward high performing staff. Some businesses even give staff their own Bartercard cards, which are credited each quarter based on performance. It’s a great approach to staff rewards and to make your staff to feel valued. They can make a range of lifestyle purchases like accommodation at destinations world-wide, dining and massage.

 

Myth: I can’t get my core spends using trade dollars

This one has some truth to it.  Certain expenses like utilities, rent and wages do require cash payment, so it’s not realistic for a business to run entirely on Bartercard without cash. We always suggest Bartercard is in addition, or a supplement, to your existing cash business (and not a replacement), and should make up approximately 10-15 percent of your business. A dedicated Trade Broker will work with you in identifying opportunities to spend, and help you source products and services on trade.

 

Myth: Trade dollars aren’t equal value to cash 

One trade dollar has the value of $1 USD and members should price their products and services accordingly. From an accounting and tax perspective, Bartercard income should be viewed as you would your cash income. You can read more about Trade Dollars and tax here.

 

Myth: The fees are too high

Bartercard charges a minimal monthly marketing and support fee. A fee is also charged on all transactions. The average Bartercard transaction fee is 6.5 percent (which is low in comparison to daily deal websites and discount sites who charge approx. 15-20 percent of the sale price and stipulate the offer must be at least 50 percent of the original sale price). The fees cover provision of a dedicated Trade Broker, full e-commerce capabilities, proactive marketing of the member business to businesses nationally, online monthly statements and an interest-free line of credit.

Top Ways to Attract New Customers

March 22nd, 2018 Posted by Marketing, Smart business tips No Comment yet

The world is forever changing and standing out in a market that’s louder, faster and where customers are more discerning can be harder than ever.  Follow these tips to re-think your approach and attract new customers to your business every day.

Change the status quo
A killer business idea starts by recognizing a problem and finding a solution, but changing the status quo takes a concept to the next level by completely altering the way we do things.  It’s one of the hardest things to do, but pays off when it’s done well – consider CD stores (iTunes), libraries (Google), DVD rentals (Netflix), department stores (eBay), and restaurants (UberEats).  What could you be doing to change the status quo in your industry?

Content marketing and SEObusiness owner on iPad.jpg
The best efforts in building a brand takes a combination of direct advertising and inbound methods – content marketing and SEO. While advertising continues to be at the core of selling a brand, customers research everything online so companies have shifted the way they reach their markets.

In the past, content was the articles in newspapers or stories in magazines.  Today it’s the copy on your website, blog posts, articles, videos, social and ebooks; anything your viewers read, download or watch.

Posting relevant and reliable content will boost your search engine ranking (SEO) and let customers find you more easily online.  So it’s critical to ingrain content marketing into your SEO strategy to attract new customers.

Content marketing shouldn’t be centered on advertising your business – it’s about conveying valuable information to your target market to build trust and credibility which eventually creates longstanding customers.  This could be cooking hacks or expert tips from the chef, inside vision or little-known facts behind a brand.

Build an online community
Although a shift online certainly isn’t new, a strategic approach combining in-store (or in-restaurant) and digital is. Consumer trends are seeing more bookings resulting directly from a combination of customers interacting at a digital level and coming into the establishment.  So creating a consistent and high-level dining experience that integrates a digital is a must.  A few tips to reach customers through Instagram when it comes to hospitality: launch new foods or signature beverages, post Instagram videos straight from the kitchen and create limited menu items which stand out on screens.

Many brands on Instagram include a link in their bio that allows followers to purchase items in their Instagram feed, so spending is inextricably linked to the platform and will attract more consumers to come in.  If you have a service-based business, do you sell anything in addition to complement your brand?

Want more tips like these? 
Download our FREE ebook – 8 ways to attract new customers below. 

 

Written by Bartercard Australia, March 21, 2018

How to create a $10,000 marketing campaign for $0

September 27th, 2017 Posted by Bartercard, Marketing, Smart business tips No Comment yet

Most business owners are forever crunching return on investment figures and sizing up the effectiveness of marketing campaigns. Thinking outside the box, Lisa McGuigan, with the support of Bartercard, increased her cash sales by 30% as a result of a marketing campaign that cost her business $0 cash.

After identifying a gap in the marketplace for unusually packaged wines with an edge, this innovativewine maker launched Lisa McGuigan Wines in 2010. Basing her split-based venture out of the Hunter Valley and Sydney, and sourcing grapes from Mudgee (NSW), Victoria, South Australia, New Zealand and Hungary, she focused on landing her label with stockists, today selling at retailers around Australia and the UK. Lisa said before launching the business, she was a seller for a vintage wine brand and already had the contacts, experience and insight into what worked and what didn’t. “My parents have a vineyard in the Hunter Valley and I love the whole process from growing to bottling, which gave me the confidence and knowledge to launch my own label,” she said.

“I’ve built my brand up to three collections – including an entry level range of wines that are clean and fresh and two more collections that show greater complexity. I source a Sauvignon Blanc from New Zealand and a Gruner Blanc from Hungary, which I then customize and stabilize with a Semillon in Australia. This lets me put my own slant on a traditional variety. My collection includes international wines because for me, the world is a grape canvas.”

She said Bartercard started out as a test to sell older vintages. “When Bartercard approached me I decided to try it out with a couple of wines that weren’t selling as fast as I wanted – because you can’t sell everything to everyone. I sold the excess stock quickly and soon built up a considerable sum of trade dollars.”

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The campaign

“I decided to run a three month promotion in 10 retail stores that stocked my brand. I sourced everything for the campaign on Bartercard and boosted sales by over 30% over those three months.  The campaign would have cost me around $10,000 if I had paid cash.  It was called ‘On Ya Bike’ where customers who purchased three bottles of Lisa McGuigan Wine went into the draw to win a bicycle. I bought the bikes with my trade dollars. The Moscato we were selling at the time had a silver label so I found mannequins and spray painted them in the same color to tie my brand in. I covered posters, design and everything else in the campaign with my trade dollars. Bartercard essentially gave me a marketing spend off the back of excess stock.

It takes something different to really get seen!

After this initial success Lisa said she used Bartercard to run another marketing campaign at a wine outlet in the Hunter Valley that stocked her label.  I used Bartercard to create 1.5m tall bottle-shaped signs leading all the way along the road to the retail store,” she said. “I was able to offset $5,000 of the cash expenses on Bartercard. People loved them so much they were taking photos in front of them, which created user-generated content on Facebook. Bartercard allowed me to run this large scale, harder hitting campaign to really get cut-through in the market.”

Expanding local reach

“Bartercard can really help you break out of the local market to expand your reach and really get seen,” said Lisa. “I approached restaurants on Bartercard who quickly picked up my label to offset cash costs. It was as simple as curating and designing a wine list then blasting it out to bars and restaurants on Bartercard which helped me get on a lot of wine lists. It takes a lot of avenues to get business pumping but Bartercard is a direct line to businesses.”

Lessons learned

Lisa runs a successful wine company that’s pushing industry limits. Through edgy branding, larger-than-life advertising and campaigns which really step outside the box, these are the lessons she’s picked up along the way.

Deconstruct the market

“You have to really think outside the box, pull the market apart and look at it differently to everyone else. I leveraged off the fact that women purchase over 70% of wine in Australia and took the approach of looking at my brand like fashion. Consequently I put a lot of time and effort into the aesthetics.  Each range has unusual packaging, including matte black wraps, silver painting and metal labels. The result is gothically minimal bottles which really stand out on shelves!”

Lead don’t follow

“I love leading the market and I hate following. That’s why I took the initiative to launch marketing campaigns that are a little different. This has included life-size displays and signage attracting user-generated content – people share them on social media and consequently my brand is put in front of their followers.”

Look around you

“Rather than pouring all your effort into going global, look around your business and see what else is in front of you.Take a look at the opportunities available on Bartercard, like I did. I found there was business right outside my front door.”

Visit lisamcguiganwines.com

 

Article written by Klara Vida, Bartercard Australia.

How to Use LinkedIn to Grow Your Business

August 23rd, 2017 Posted by Marketing, Online Business, Smart business tips No Comment yet

With technology introducing a number of new platforms and devices to the world, it can be hard to know which will be beneficial to your small or medium-sized enterprise (SME). Should you make your website available on mobile? Where do you spend your time and money with marketing? Is LinkedIn a viable platform to receive small business growth? Today, we want to deal with this last question because there still seems to be some confusion surrounding LinkedIn.


What Is It?
 – For those of you living under a rock for the past few years, LinkedIn is a social networking site but it’s widely considered to be a professional environment. Whereas Facebook and Twitter will deal with social interactions, LinkedIn provides an opportunity for businesses to network and job-seekers to create an online profile (essentially acting as an online résumé).

As an entrepreneur, you might be wondering how you can use this platform to grow but we have compiled some of the biggest tips below;

Advanced Searching – Nowadays, there are various ways of reaching out to potential clients/customers and the ‘advanced search’ feature on LinkedIn can compete with the very best. After entering your search, you can filter by demographic, industry, position, company size, and much more. If you were to pay for the premium option, you can even utilize even more search options and this helps to recognize certain similarities between customers or potential customers themselves.

In addition to consumers, you could even use the advanced search feature to find potential employees so you don’t have to waste money on hiring the wrong people; an extensive LinkedIn research plan can help you choose the person with the right skills, mindset, and culture for your business.


LinkedIn Pulse
 – As blogging platforms go, LinkedIn Pulse is one of the very best and a great way to connect with people and show your expertise within your niche. Whether news articles regarding your industry or simple advice pieces, you can upload content regularly and the notifications system ensures that all your connections will be alerted immediately. With high-quality content, you can be seen as a market leader and gain the trust and credibility companies need to grow online.


Ad Targeting
 – As we all know, Facebook is fantastically clever when it comes to ad targeting but LinkedIn deserves a mention too. As an entrepreneur, you need to know that the right people are seeing your ads and this can now happen with the custom ad settings. After creating your ad, you can get as specific as you wish by selecting a certain job title, a certain company, or even an entire industry. With this, you know that the right eyes will see your ads rather than wasting money targeting a wider market; fewer of which are actually interested in your product.


LinkedIn Groups
 – At first, LinkedIn will encourage you to join up to 50 groups but between eight and twelve is a little more manageable. With key groups in your industry, you can contribute and really earn a name for yourself. As long as you provide genuinely useful information and appreciate the other users rather than constantly spamming, this can be a great way to make contacts.


In truth, there are so many tips for small business growth on LinkedIn that you would be reading all day if we listed them here. For example, you can upload PDFs and videos for your company, gain endorsements from previous clients and employees, use Alumni Groups, regularly post status updates, and just generally have a page where potential clients and employees alike can see what you’re all about and whether you are the right fit for them!

5 apps every small business owner should have

July 12th, 2017 Posted by Bartercard, Marketing, Online Business, Smart business tips No Comment yet

In a fast-paced business world where everything is constantly evolving, scaling, minimizing and customizing to the consumer, technology is essential to stay on top.

Whether you’re a start-up or established brand staying relevant, these apps can cut time, let you work on the go and support you in the 1 million things to think about every day.

 

Consider adding these free apps to you smartphone.

  1. Tired of collecting paper receipts in shoeboxes? Genius Scan lets you scan receipts on your smartphone and export them as PDF files later.  Apps like Xero also let you snap and file paper receipts to save time and space.
  2. Lose the pen and paper – Evernote is a digital notebook that lets you capture, create and organise notes and tasks from anywhere.  Sync Evernote across devices to find everything instantly.
  3. Invoice2Go lets you create professional invoices and quotes anytime, anywhere so you can work away and still stay on top of jobs and payments.
  4. Assigning a task to a graphic designer can take time, but Canva is lets anyone design instantly through its simple drag-and-drop artwork creation. Facilitating 52 million DYI designs, Canva lets you pick from over one million layouts, photos, illustrations and fonts plus upload logos to create customised on-brand designs.
  5. Find Bartercard businesses around you, pay an invoice, process a sale and view your available balance using the Bartercard mobile app. You can download the mobile app from the Apple App StoreGoogle Play or Microsoft.

 

Adapted from an article written by Bartercard Australia on Jun 15, 2017

Want more loyal customers?

July 10th, 2017 Posted by Bartercard, Marketing, Smart business tips No Comment yet

A smarter alternative to discounting and vouchers

Every business owner wants to attract new customers, but this is why discounting and vouchers aren’t the best approach.

New customers are essential for every business to grow and flourish.

In order to attract new customers, a business owner could typically hire additional sales people, advertise, create incentives, reduce prices or discount, or sell online deals or vouchers.

What are you currently doing to attract customers to your business?

Attracting customers in the current economy can be a lot of work, especially when competitors are undercutting prices and advertising irresistible deals.  Whilst approaches like reducing and discounting might appeal to short term customers, it’s not only expensive for your business, but will compromise the integrity of your brand and reduce the price expectation for your market.  Dropping the price too low will almost always certainly devalue your business, and impact your reputation.  These approaches also don’t attract long-term customers…

Whilst they do attract clientele who will spend with you when you discount, you want customers who will purchase from you all year round to create consistency and even out cash flow.  Don’t be afraid to charge the full price when you have Bartercard.

Bartercard is network of 24,000 businesses world-wide that facilitates new business introductions, attracts a unique market of customers and provides a smarter way to reduce the costs in your business.  It allows you to attract new customers without reducing your prices.

Members of Bartercard are using the network to attract long-term customers and retain existing ones by…

  1. Joining a unique marketplace and a network of 24,000 business owners world-wide looking to spend
  2. Advertising their business to new national and international markets through Bartercard’s online directory, and using the services of their local Bartercard office to promote their business.
  3. Selling their products and services through Bartercard’s online trading platform MYBC which facilitates $600 million in transactions world-wide each year, offers a unique shopping experience and promotes business locally, nationally and globally.
  4. Selling at Trade shows.
  5. Obtaining leads/referrals at business to business networking events.
  6. Spending the Bartercard trade dollars they’ve earned from additional sales on advertising, sponsorship and public relations to attract customers and keep more cash in their business.
  7. Engaging the services of training and coaching organizations on Bartercard, without spending cash, to up-skill their staff.
  8. Packaging their goods or services with those purchased on Bartercard to create value and added benefits for their customers.
  9. Expanding their product line by purchasing new stock from Bartercard wholesalers to attract customers.
  10. Engaging in sponsorship using Bartercard trade dollars to promote their business within the local community. New customers create a busy environment and word-of-mouth referrals which will attract more business.

To attract new customers and feel energized by your business, talk to Bartercard about the solutions they provide.

 

Author: Klara Vida, Bartercard Australia

What is that discount really costing you?

July 5th, 2017 Posted by Marketing No Comment yet

As a consumer we all love a great sale, but what is that discount really costing your business?  Is discounting the right answer to attracting customers?

With so much competition in the marketplace and savvy consumers who price compare on-the-go, it is not surprising the number of businesses that turn to sites such as GroupOn or LivingSocial to promote their businesses.  But these discounts are costing you money.

For Example:

If your margin is 40% and you were to reduce your prices by 10%, your sales volume must increase by 33%.  That is a high increase to achieve, especially when you add the cost of advertising on these platforms in to the equation. These deals can result in so many customers that it will end up costing you money.

Discounting can also have a negative affect on your business, as customers may be a ‘one-time customer’.  Customers seeking discounts are unlikely to purchase your product or service at full price so in their eyes you are devaluing your product.

Bartercard is not a discount service and while there are fees associated with being a member, the fees are based upon the amount your business trades within the network.  Bartercard can help you grow your business by 5-15% in the first year … without discounting!  Contact Bartercard now to find out how we can bring you new customers and help clear your excess inventory.

1 million pizzas sold on Bartercard

May 17th, 2017 Posted by Bartercard, Marketing No Comment yet

This week we feature a Pizza story from Queensland, Australia.  Maries Pizza is a popular Gold Coast brand which recently sold 1 million pizzas on Bartercard and plans to expand across Australia.

Bartercard Australia spent five minutes chatting to its owner, Kate Biglands, who’s used Bartercard to attract new customers and boost sales.

Maries Pizza is a home-grown success story. Founded on the Gold Coast in 1981, the company has grown to seven stores covering most areas of the Gold Coast.

The brand was founded when Marie and Ted Sherman moved their five children from Bathurst to the Gold Coast in search of warmer weather. The first store in Palm Beach soon became a hangout for local surfers and residents, and a legendary pizzeria was born.

THE SECRET TO SUCCESS

Maries Pizza CEO, Kate Biglands said the brand’s secrets are customer loyalty developed over the past three decades, and its ability to adapt and remain proactive.

“We were one of the first take away outlets to introduce home delivery as an option on the Gold Coast,” said Kate. “We had a much smaller competition base at the start but the number of outlets in takeaway [to-go] food has exploded over the years.”

She said the biggest challenge for most businesses is to remain competitive and profitable when costs are rising and margins are being squeezed. “Our strategy in this environment is to stand firm and not compromise quality in the pursuit of profit; even though the competition is fierce in delivering price points under $5 per pizza.”

BOOSTING BUSINESS ON BARTERCARD

A Bartercard member since 2006, Maries Pizza now attributes 5% to 10% of its turnover to Bartercard sales. It recently used Bartercard to pay local contractor, Watmar Electrical to install lighting and a switchboard in one of its stores. Print costs for advertising material, shop cleaning, tilers and shop fitters are also paid for in trade.

Kate said the move to Bartercard started as an experiment to increase customers.

“The Bartercard system does what it promises and will attract additional customers,” said Kate. “The key to success is management and a willingness to adapt your usual spending habits to complement a different system. There are Facebook communities, websites and networking opportunities. There’s a lot of potential to connect with like-minded people who are all members of a community interested in doing business.”
Kate said adjusting to Bartercard trade required nothing more than setting up a new bank account, while in-store accounts are much the same.

“It was quite easy to incorporate and similar in theory to other income receiving systems.”

A BIGGER SLICE OF THE MARKET

Maries Pizza recently celebrated its millionth pizza sold on Bartercard, although Kate admits bartering is made easier with such a popular commodity.

“We are very lucky to sell a product that, when done well, sells itself!” she said. “We have many loyal customers who have been purchasing from us for years, not to mention decades. Pizza is so easy to share and much cheaper than a lot of other takeaway [to-go] options.”

What sort of businesses are looking for pizza on Bartercard?

According to Kate, service oriented industries, property developers, accommodation providers, investment companies, trades people and training providers are all lining up for what Maries Pizza delivers. The secret is in the company’s niche market.

“Dominos is a marketing machine owned by foreign interests with a massive investment in technology,” said Kate. “We don’t compare ourselves with them. We have a much more personal attachment to what we do. Our roots are family based, we are Aussie and proud of it and we have grown up on the Gold Coast alongside the business. Our customers will happily support a local brand if it’s quality.”

Kate said Bartercard helps her business conserve cash and increases people’s standard of living. Her advice is simple: “Before you spend anything, whether it’s business or personal, you must ask yourself “Can I use trade dollars to make this purchase?” If so, look through the directory on MYBC or contact your Trade Co-ordinator and ask for assistance. It’s that easy.”

Now that Maries Pizza reigns supreme on the Gold Coast, the company has its sights set further afield.

“We have plans for expansion not only to Brisbane, but Australia-wide,” said Kate. “Opportunities are being considered and it’s only a matter of time before this becomes a reality.”

 

 

Article adapted from a Bartercard Australia BlogPost

How to boost e-commerce and sales in 2017

May 10th, 2017 Posted by Bartercard, Marketing, Online Business, Smart business tips No Comment yet

Every day more traders are becoming aware of the potential and power of selling within Bartercard’s online trading platform MYBC. Many members are achieving sales within just a few days, if not hours, of creating a new listing and are recognizing a real opportunity to boost business growth.

In this week’s blog we see what actions successful members are taking every day to make thousands in online sales to achieve growth. We also look at simple e-commerce mistakes to avoid.

 

Take these following steps for online success.

1. Communication

It’s important that if someone has trusted you enough to purchase one of your offers, you make contact within 24hrs. Just because you are selling electronically, where you often don’t see or speak to the buyer, doesn’t mean general business communication practices go out the window.  Making contact with a buyer in a timely manner builds trust, puts their mind at ease, and they believe that you intend to follow through on your promise. Ask yourself how you would like to be communicated to if you were the buyer?

2. Transparency

You want to position what you are selling in the best possible light without misleading the buyer. Be clear, honest and reveal as much detail as possible about an item you are selling. If the item you’re selling has a scratch or a ding, make it clear. Your buyer will appreciate the honesty and want to transact with you in the future.

3. Detail

Providing as much detail about your listing as possible is vital for converting a lead into a paying customer. You will be amazed at how many people view your listing and decide not to buy, because there just wasn’t enough information included. If you are creating a listing with the intention to sell it, take the time to provide detail, otherwise there is no point slapping up something quickly with not enough information included.

4. Images

If you want to increase online sales, you must have high quality images. The more clearly you can show a product, the better. Try position it near a window, turn all the lights on, shine a spot light on the image – anything to remove shadows – so a buyer can clearly see what you are selling. If using MYBC, make sure you provide a minimum of four images. Click here to discover more photography tips and tricks.

5. Delivery

Take the guesswork out of the costs involved in postage/delivery. Try and include delivery in the price if possible and/or offer a flat postage rate on smaller items. It might seem better for you (the seller) to state that shipping is the buyer’s responsibility, but it may cost you sales. If selling something large that you could potentially drop off locally on your way to work, consider listing it as free local delivery. Doing this makes it easier for the buyer to receive the goods, and they are more likely to buy from you again.

6. Think laterally and create packages

If you are a mechanic, offer a bundled package that includes oil change, wheel alignment, suspension and engine clean. If you are a restaurant, package a dinner for two with a bottle of champagne. Give people ideas! MYBC is free advertising for your business. Don’t wait for customers to come to you. Create value for others and bundle your product/service into attractive packages!

7. Make your listing ‘Featured’

It’s worth investing an extra T$5.95 to get your listing featured on MYBC, which will place your offer in the prime position on the home page. This will place your listing in front of thousands of Bartercard members when they first login, as well as catch them when they are in a buying frame of mind and looking to spend.

8. High Standards

It is clear that the people who are making thousands in online sales have incredibly high standards.

The standard of their offer, listing or presentation is representative of their attitude and the results follow. For example, the best restaurants who attract the most customers and make the most sales, generally have the best standards. From the moment you walk in, the premises is exceptional and attention has been applied to the finer details.

This is exactly the same when creating a listing online, if you maintain high standards and take the time to present an exceptional offer, whilst paying attention to the finer details, you are guaranteed to attract high quality customers and increase your sales success.

Following these simple steps will help you succeed in online sales and attract new customers to your business.

MYBC is free for Bartercard members and will attract new customers who are actively looking to spend.

Visit mybc.bartercard.com and start your listing today.

For more information about growing your business, visit bartercardusa.com.

 

 

Article adapted from a Bartercard Australia Blogpost.

Tips on promoting your business using social media

April 19th, 2017 Posted by Marketing, Online Business, Smart business tips No Comment yet

So you say you’re not a social media buff? Perhaps you just don’t know what all the hype is about.  It’s easier than you think to use social media for marketing to launch your business into cyber-success.  Here are just a few easy steps to get you started.

  1. FIND THE BEST FIT

There are several different platforms to choose from when using social media for marketing: Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+ and Pinterest just to name a few.  Figure out which ones your target audience is most likely to use and sign on up, but don’t shy away from unconventional social media platforms either!

  1. ALWAYS MAINTAIN BRAND CONSISTENCY

While you won’t use the different social media platforms for all the same purposes, you’ll want to maintain a consistent brand image. Make sure your username and logo are the same on every account. You want people to be able to recognize your brand easily; even the best message won’t do any good if it can’t be traced back to you. Remember, too, that visuals are important—an amateurish Facebook page will hurt your brand more than help it.  Any lack of attention to image will surely impact your credibility.

  1. USE VARIETY TO STAY INTERESTING

People join social media to be social! Your followers will start dropping rapidly if all they see are ads for your services. Diversify your posts with interesting or funny images, articles, videos, and links related to your industry to get people to click that, be careful to avoid posting anything that may serve to alienate customers.  In between all the hilarious and thought-provoking content, you can slip in posts about your services that won’t come across as pushy advertising.

  1. MEASURE YOUR SUCCESS 

When using social media for marketing, it’s easy to use tracking data to monitor your progress.  Google Analytics is a good place to start, and it’s easy to understand.  The ability to see which of your posts generated the most clicks to your website can be a huge help in determining what works and what doesn’t when using social media for marketing.  This is the feedback you need to continue a forward progression.

Be bold. Be creative. Take stock in knowing that you’re exposing your business to a customer base you could never have reached otherwise. Social media can be the difference between moderate and high business traffic, so get started!