So you say you’re not a social media buff? Perhaps you just don’t know what all the hype is about. It’s easier than you think to use social media for marketing to launch your business into cyber-success. Here are just a few easy steps to get you started.
- FIND THE BEST FIT
There are several different platforms to choose from when using social media for marketing: Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+ and Pinterest just to name a few. Figure out which ones your target audience is most likely to use and sign on up, but don’t shy away from unconventional social media platforms either!
- ALWAYS MAINTAIN BRAND CONSISTENCY
While you won’t use the different social media platforms for all the same purposes, you’ll want to maintain a consistent brand image. Make sure your username and logo are the same on every account. You want people to be able to recognize your brand easily; even the best message won’t do any good if it can’t be traced back to you. Remember, too, that visuals are important—an amateurish Facebook page will hurt your brand more than help it. Any lack of attention to image will surely impact your credibility.
- USE VARIETY TO STAY INTERESTING
People join social media to be social! Your followers will start dropping rapidly if all they see are ads for your services. Diversify your posts with interesting or funny images, articles, videos, and links related to your industry to get people to click that, be careful to avoid posting anything that may serve to alienate customers. In between all the hilarious and thought-provoking content, you can slip in posts about your services that won’t come across as pushy advertising.
- MEASURE YOUR SUCCESS
When using social media for marketing, it’s easy to use tracking data to monitor your progress. Google Analytics is a good place to start, and it’s easy to understand. The ability to see which of your posts generated the most clicks to your website can be a huge help in determining what works and what doesn’t when using social media for marketing. This is the feedback you need to continue a forward progression.
Be bold. Be creative. Take stock in knowing that you’re exposing your business to a customer base you could never have reached otherwise. Social media can be the difference between moderate and high business traffic, so get started!