Posts in Bartercard

Bartercard Myths: Setting the Record Straight

April 30th, 2018 Posted by Bartercard, Marketing, Smart business tips No Comment yet

It’s a simple concept of exchanging products and services, yet there are still misconceptions when it comes to Bartercard. This week’s blog sets the record straight and dispels the most common Bartercard myths, whether you are already a member, or a small or medium-sized business looking to join.

Myth: I won’t be able to spend my trade dollars

dining_restaurant.jpgThis is one of the biggest objections to joining Bartercard. When you join Bartercard’s business marketplace, a comprehensive business analysis is conducted so we can identify potential suppliers already available.

If there are insufficient suppliers available to suit your specific business requirements, we will work with you to bring on additional new suppliers to satisfy your needs. Many of Bartercard’s top trading members have successfully improved their business profitability by proactively recommending and referring new suppliers.

We don’t claim to be able to provide all members with everything they need. But we do find that when members (small businesses or medium-sized businesses) are engaged and communicate with their Bartercard Trade Broker, appropriate spends can be identified.

Bartercard is also seen as an excellent way to reward high performing staff. Some businesses even give staff their own Bartercard cards, which are credited each quarter based on performance. It’s a great approach to staff rewards and to make your staff to feel valued. They can make a range of lifestyle purchases like accommodation at destinations world-wide, dining and massage.

 

Myth: I can’t get my core spends using trade dollars

This one has some truth to it.  Certain expenses like utilities, rent and wages do require cash payment, so it’s not realistic for a business to run entirely on Bartercard without cash. We always suggest Bartercard is in addition, or a supplement, to your existing cash business (and not a replacement), and should make up approximately 10-15 percent of your business. A dedicated Trade Broker will work with you in identifying opportunities to spend, and help you source products and services on trade.

 

Myth: Trade dollars aren’t equal value to cash 

One trade dollar has the value of $1 USD and members should price their products and services accordingly. From an accounting and tax perspective, Bartercard income should be viewed as you would your cash income. You can read more about Trade Dollars and tax here.

 

Myth: The fees are too high

Bartercard charges a minimal monthly marketing and support fee. A fee is also charged on all transactions. The average Bartercard transaction fee is 6.5 percent (which is low in comparison to daily deal websites and discount sites who charge approx. 15-20 percent of the sale price and stipulate the offer must be at least 50 percent of the original sale price). The fees cover provision of a dedicated Trade Broker, full e-commerce capabilities, proactive marketing of the member business to businesses nationally, online monthly statements and an interest-free line of credit.

Top reasons why SMEs run out of cash

April 25th, 2018 Posted by Bartercard, Smart business tips No Comment yet

More than half of all new businesses close in their first year and making it that far doesn’t make you fail proof.

Small and medium-sized businesses don’t have the deep pockets or backing that large enterprises do, which is why even short-term cash flow problems can sink a business with an otherwise promising future.

Quick takeaways if you’re in a hurry

  • SMEs work on tighter budgets than large companies, and that means even small financial problems can sink an unprepared business.
  • The most common problems that can sink otherwise good SMEs are: unsustainable growth, clients who pay late and a sudden loss of credit.
  • These issues can’t be completely avoided, so every SME requires a plan or prearranged facilities which allow them to manage these kinds of cash flow hurdles when they occur.

How can a business unexpectedly run out of cash?
There are a lot of different reasons why your business could suddenly run into liquidity issues, but let’s take a look at a few of the most common.

Unsustainable growth
Surprisingly, too much success too quickly can wreak havoc on your finances. High demand for your products can overextend your ability to provide services, which means you need to build up your business’ infrastructure – more employees, tools, materials and management support.

If, for example, a long-standing client suddenly wants to scale up their service by an order of magnitude, you might end up trying to scale your operations up part-way (as your budget allows), only to lose the client entirely because the service from your lagging infrastructure no longer meets their expectations. You won’t be able to recover the investment you made in the time you had planned, and your revenue is now even lower than before you made the investment.

Clients who pay late
Every business owner is familiar with clients paying late. It’s so common that entire industries are built collecting those overdue debts. Unfortunately, most SMEs don’t have time to wait for collection agencies to do the work. Businesses need reliable revenue to cover operational costs. When a small business doesn’t get paid, things go downhill fast. Tools break and don’t get repaired, materials run out, payrolls fail and employees leave.

Sudden loss of credit
Sometimes everything will be fine, until you get a letter in the mail letting you know that your bank is closing your line of credit. This essentially pulls the safety net out from under your business. If you were counting on this facility to cover any expenses due to another issue (like a late payment from a client), find another backup quickly.

These issues pose massive risks for SMEs all over the world, and the most critical way to avoid them is by understanding and making use of the financial tools available to SMEs.

What can an SME do avoid cash flow problems?
There are a variety of different financial arrangements that SMEs can make with business finance firms to protect themselves from these common cash flow problems:

Bartercard
Bartercard is a business marketplace where members exchange products and services without the use of cash to attract new customers, boost cash flow and increase profits.

Bartercard continues to work effectively in communities where members exchange everything from a hamburger to real estate, capitalizing on spare capacity and slow-moving stock.  See what expenses you can instantly move across to Bartercard to conserve cash in these areas.  Every member who joins Bartercard receives an interest-free line of credit to start spending straight away.

Small business loan
Access to working capital is critical in every business – whether it’s continual cash flow or a vital cash injection to take your business up a notch.

Business overdraft
This is a line of credit containing flexible payment options letting you withdraw money up to a pre-set limit when required and make deposits when your business receives payments.  Many have flexible terms and competitive rates – speak to a business banker to find out more.

The threat of depleted cash flow is a concern for many business owners but having the right resources in place can keep you covered in just a few steps.  If you take out a loan always ensure you are credit smart and have a plan around spending and repayment so you can continue to access capital into the future to strategically expand.

 

Written by Bartercard Australia

Cash flow in SMEs: Tips to keep the cash coming in

February 14th, 2018 Posted by Bartercard, Smart business tips No Comment yet

For small business owners in particular, maintaining a decent cash flow is fundamental to staying afloat. It’s a simple equation really: no cash = no business, and so keeping on top of your cash flow has to be a top priority. Bartercard knows small business inside out, and in this article we share some tips on how you can maximize the cash flow in your SME.

1. Invoice quickly

Sounds obvious but it’s amazing how many companies are slack at sending the invoice once they’ve completed a job. It should come as no surprise that if you don’t send through your invoice until two weeks after you’ve completed the work, that payment isn’t forthcoming until another two weeks at least. Get in the habit of preparing and sending invoices straightaway. What’s more, send them by email and that way they will get to the relevant person immediately. And while you’re at it make it easy for the customer to pay the invoice by providing your online banking details.

2. Set clear payment terms

Make it clear to customers what your payment terms are. And although large corporates often have 30 day payment terms, this can be too long for some SMEs who can’t afford to be quite so generous with their terms. A more reasonable timeframe for the average small business could be 14 days. Whatever terms you plump for, set clear expectations for your clients.

3. Use technology to help you track cash flow florist on computer.jpg

Technology, especially cloud-based accounting, has made it much easier to manage cash flow. Investing in reliable accounting software will be a great time saver and will allow you to focus your energies on other important tasks. What’s more, saving your accounts to the cloud means that you won’t have to worry about backing up your data and you will be able to view your accounts at any time, whether you on the road or working from home.

4. Focus on cash flow not profits

Many SMEs have made the mistake of focusing too much on profit projections. The truth is if your cash flow is in order, then it follows on that your profit will also be in order. The opposite, however, is not true. Even profitable businesses need to have cash flowing through them to survive in the long term.

5. Consider introducing incentives or fixed rate payment packages

If late payers are a big problem in your business, then another way to keep cash flowing is to introduce incentives for customers to pay on time. You could perhaps offer a deduction off the total for full payment or a week free – whatever makes sense in your business.

Alternatively, how about offering fixed rate payment packages? And so, if a client pays for a whole year’s worth of services or product upfront, they get one month free. This way you’ll be getting paid in advance rather than in arrears and the extra cash can help you explore opportunities and grow your business more easily.

6. Use Bartercard

Bartercard is a valuable way to conserve cash flow by sourcing products and services without opening your wallet. Use your trade dollars instead of cash to pay for services like bookkeeping and accounting, setting up your e-commerce store, printing, advertising, website, graphic design and SEO – even beauty, massage and hairdressing to look the part. Source products like office furniture, equipment and supplies.

At Bartercard there are endless ways to conserve the cash flow essential in business – members visit mybc.bartercard.com to start shopping or speak to your Trade Broker. New to Bartercard? Call 1855 UTRADE2 (887 2332) to see how you can boost cash flow in business, every day.

Effective cash flow management is critical to the success of your enterprise. Give your business the best possible chance by using these tips and keeping on top of cash flow.

 

Read the Bartercard Australia article here.

12 tips to successfully sell on MYBC (or anywhere online)

January 10th, 2018 Posted by Bartercard, Online Business, Smart business tips No Comment yet

In today’s digital world it’s critical to cater to your market in the digital space.  MYBC is Bartercard’s online platform where you can list and shop 24/7 to increase sales and conserve cash flow.  Follow these tips to boost sales in MYBC, or anywhere online actually.

1. WRITE CLEAR DESCRIPTIONS
List the product’s main features within the description. Be concise and give shoppers everything they need to make a purchase on the spot, including the brand, size or dimensions, color, condition and model or make. Not listing enough detail might compromise the sale because the shopper may have to take the extra step of contacting you.

2. USE HIGH QUALITY IMAGES
If shoppers can’t see the stock in person, the images need to do the selling. High resolution images set a standard, add credibility and make an impact on sales – source a professional photographer through Bartercard and ask them what backdrops, angles and lighting will highlight the best features.

online shopping.jpg3. SHIPPING AND LOGISTICS
Consider the shipping and logistics of getting the stock to your customer. Although some online retailers offer same day shipping, delicate items may require more robust wrapping and take longer to send.

4. FAST RESPONSE RATES attracts repeat business. The most successful sellers dispatch within 24 hours of the sale, or are clear when dispatch will take place.

5. USE CATCHY HEADLINES
A headline will determine whether or not a customer will open a listing – make sure yours is catchy and always include the sale item in it. Don’t use acronyms – someone looking at your listing might not know what it is, and it could be a lost sale.

6. CHOOSE THE RIGHT KEYWORDS
Keep in mind what keywords customers will be searching, and include those words in your description. Consider if the term is ambiguous. A coffee table could also be a side table – cover all possibilities in the description.

7. INCLUDE YOUR BUSINESS NAME IN THE DESCRIPTION
If a customer knows you already and searches your business name, your listings will come up straight away.

8. BE CLEAR ON LOCATION AND SHIPPING
Not specifying the exact location will deter a sale. For example, if a shopper is in San Diego, CA, the location of the product is listed only as USA, and it’s not clear whether shipping is available, they might hesitate to buy. Be specific on the location and clear on whether you ship.

9. TAKE THE GUESS WORK OUT OF POSTAGE
Offer a flat postage rate on smaller items or include postage in the price to make it easier for your customers to make a snap decision. When it comes to larger items, list the postage costs for popular cities, so if your customer will have a rough estimate of what postage will cost them.

10. LIST PACKAGES
Whether you are a retailer or specialize in a service, you can package items on Bartercard’s website MYBC which is essentially free advertising for your business. For example, if you’re a café on Bartercard, you could place a listing for event platters or whole cakes baked to order. If you run a hotel or resort, you could list a 2 night stay & dinner package at your onsite restaurant. Or if accounting is your specialty, you could list a tax pack. Listing packages will put you in front of customers and drive new sales.

11. GET YOUR LISTING FEATURED
It’s worth investing a small T$5.95 (trade dollars) to get your listing featured on MYBC which will take the sale item to the top of the list. Featured listings are shown to sell five times more than unfeatured listings, so it’s a small investment to make for more sales.

12. VARIETY IS KEY AND WILL BOOST SALES – having several listings on MYBC will let you see what’s selling fastest.

 

Written by Bartercard Australia.  Read the original post here.

Getting Your Business Prepared for Tax Season

December 21st, 2017 Posted by Bartercard, Smart business tips No Comment yet

The end of 2017 marks the end of the fiscal year for most businesses, which can be the most wonderful time of the year! No, not the holidays. It’s tax time! We know tax season can seem intimidating and daunting, so here are some quick tips to get your business ready for a visit with the accountant.

 

Plan Ahead

The number one reason people dread tax time is because they aren’t prepared for it. Even if you start taking a few hours a week now before the end of the year to get organized, you will have a much better experience preparing your taxes. Start by sorting paperwork and putting them into inexpensive folders or envelopes. Label important documents so you can easily find them when it’s time to do your taxes. While gathering these invoices and receipts, take time to reconcile your bank accounts to make sure everything matches up. The IRS has generated a handy checklist of things you need to prepare your taxes here.

 

Business Tax Deductions

The cost of running your business is what is called your business expenses. A business expense is considered to be tax deductible if it is ordinary and necessary. The IRS defines ordinary expense as one that is common and accepted in your trade or business. A necessary expense is one that is helpful and appropriate for your trade or business.

Two common businesses deductions are home office and auto deductions. If you use your home for your business, you may be able to deduct a portion of your mortgage interest, utilities or insurance. Visit the IRS’s website to see if you meet the requirements.

For your car, you can deduct expenses in one of two ways. You can either deduct the standard mileage rate (total miles driven multiplied by the standard rate for the year), or you can deduct actual car expenses like gas, insurance or repairs. For more information about these options visit the IRS HERE.

 

Put Bartercard to Work for You

The IRS recognizes 1 Trade Dollar is equal to 1 USD, so transactions would be reported as income/expenses depending on how they are used.  But, did you know you may be eligible to claim a charitable deduction on your tax return? We have a number of non-profits in our trade network that would be grateful for trade dollar donations. If you would like to make a donation please contact your Trade Broker for assistance.

Additionally, it is always recommended that when a Bartercard member is considering making a donation of Trade Dollars to a charity that you consult your tax advisor or accountant to discuss the particulars of the gift, and determine how much of the gift may be deductible for tax purposes.

 

Plan ahead and remember this is general advice only – please seek specific advice for your own circumstances from your own professional tax advisor and the IRS.

 

Article written by, and shared with permission of Bartercard Buffalo.

How to Avoid Holiday Burnout and Enjoy the Season

December 14th, 2017 Posted by Bartercard, Smart business tips No Comment yet

With the end of the year quickly approaching, a lot gets piled onto the calendar; events, parties, work obligations, family commitments, shopping and preparations. It’s hard to maintain your high holiday spirit when there is so much to do and only so much time to do it in. Here are a few ways to battle the stress of the holidays so that you can enjoy them.

Keep Yourself Healthy
One of the easiest ways to avoid burn out is to maintain your health. When the time crunch starts, the first thing to go often are sleep and healthy, balanced meals. Not sleeping enough or eating at your desk or on the run all the time will make you burn out faster. Make time for full meals and 6-8 hours of sleep to recharge your body.

Take Time Off & Delegate
During crunch times you might often find yourself “doing it all simply because you have passion for your work or business. However, everyone needs to take some time out to relax though and you can’t do that if you are doing everything. To free up your time to keep normal work hours or take a break during the day, delegate some of your tasks to other employees. Don’t feel ashamed to ask for help. Often, people are very willing to assist you so that you can get some relief and enjoy life.

Unplug
Once you have delegated your tasks to free up your schedule and have a proper meal and sleep, unplug from technology. It’s very easy to continually work without even realizing it. How many times have you “just quickly checked an email”? Your eyes and brain need a break from screens to unwind. Social media and emails can just be a constant reminder of all the things you need to do, which creates anxiety. Make a conscious effort to put technology away after a certain time of day to help you unwind and relax.

Have Fun
Remember to have fun at your job! Find ways to insert some fun and laughter into your day. If you keep your own morale up at work, you will find yourself coming home happy. Combine this with the other steps above, you will create a reccurring cycle of happiness during the crazy holiday season.

 

Written by Stacy Werner, Bartercard Buffalo. You can find the original post here.

How to create a $10,000 marketing campaign for $0

September 27th, 2017 Posted by Bartercard, Marketing, Smart business tips No Comment yet

Most business owners are forever crunching return on investment figures and sizing up the effectiveness of marketing campaigns. Thinking outside the box, Lisa McGuigan, with the support of Bartercard, increased her cash sales by 30% as a result of a marketing campaign that cost her business $0 cash.

After identifying a gap in the marketplace for unusually packaged wines with an edge, this innovativewine maker launched Lisa McGuigan Wines in 2010. Basing her split-based venture out of the Hunter Valley and Sydney, and sourcing grapes from Mudgee (NSW), Victoria, South Australia, New Zealand and Hungary, she focused on landing her label with stockists, today selling at retailers around Australia and the UK. Lisa said before launching the business, she was a seller for a vintage wine brand and already had the contacts, experience and insight into what worked and what didn’t. “My parents have a vineyard in the Hunter Valley and I love the whole process from growing to bottling, which gave me the confidence and knowledge to launch my own label,” she said.

“I’ve built my brand up to three collections – including an entry level range of wines that are clean and fresh and two more collections that show greater complexity. I source a Sauvignon Blanc from New Zealand and a Gruner Blanc from Hungary, which I then customize and stabilize with a Semillon in Australia. This lets me put my own slant on a traditional variety. My collection includes international wines because for me, the world is a grape canvas.”

She said Bartercard started out as a test to sell older vintages. “When Bartercard approached me I decided to try it out with a couple of wines that weren’t selling as fast as I wanted – because you can’t sell everything to everyone. I sold the excess stock quickly and soon built up a considerable sum of trade dollars.”

blog-Lisa-Mcguigan.png

The campaign

“I decided to run a three month promotion in 10 retail stores that stocked my brand. I sourced everything for the campaign on Bartercard and boosted sales by over 30% over those three months.  The campaign would have cost me around $10,000 if I had paid cash.  It was called ‘On Ya Bike’ where customers who purchased three bottles of Lisa McGuigan Wine went into the draw to win a bicycle. I bought the bikes with my trade dollars. The Moscato we were selling at the time had a silver label so I found mannequins and spray painted them in the same color to tie my brand in. I covered posters, design and everything else in the campaign with my trade dollars. Bartercard essentially gave me a marketing spend off the back of excess stock.

It takes something different to really get seen!

After this initial success Lisa said she used Bartercard to run another marketing campaign at a wine outlet in the Hunter Valley that stocked her label.  I used Bartercard to create 1.5m tall bottle-shaped signs leading all the way along the road to the retail store,” she said. “I was able to offset $5,000 of the cash expenses on Bartercard. People loved them so much they were taking photos in front of them, which created user-generated content on Facebook. Bartercard allowed me to run this large scale, harder hitting campaign to really get cut-through in the market.”

Expanding local reach

“Bartercard can really help you break out of the local market to expand your reach and really get seen,” said Lisa. “I approached restaurants on Bartercard who quickly picked up my label to offset cash costs. It was as simple as curating and designing a wine list then blasting it out to bars and restaurants on Bartercard which helped me get on a lot of wine lists. It takes a lot of avenues to get business pumping but Bartercard is a direct line to businesses.”

Lessons learned

Lisa runs a successful wine company that’s pushing industry limits. Through edgy branding, larger-than-life advertising and campaigns which really step outside the box, these are the lessons she’s picked up along the way.

Deconstruct the market

“You have to really think outside the box, pull the market apart and look at it differently to everyone else. I leveraged off the fact that women purchase over 70% of wine in Australia and took the approach of looking at my brand like fashion. Consequently I put a lot of time and effort into the aesthetics.  Each range has unusual packaging, including matte black wraps, silver painting and metal labels. The result is gothically minimal bottles which really stand out on shelves!”

Lead don’t follow

“I love leading the market and I hate following. That’s why I took the initiative to launch marketing campaigns that are a little different. This has included life-size displays and signage attracting user-generated content – people share them on social media and consequently my brand is put in front of their followers.”

Look around you

“Rather than pouring all your effort into going global, look around your business and see what else is in front of you.Take a look at the opportunities available on Bartercard, like I did. I found there was business right outside my front door.”

Visit lisamcguiganwines.com

 

Article written by Klara Vida, Bartercard Australia.

5 apps every small business owner should have

July 12th, 2017 Posted by Bartercard, Marketing, Online Business, Smart business tips No Comment yet

In a fast-paced business world where everything is constantly evolving, scaling, minimizing and customizing to the consumer, technology is essential to stay on top.

Whether you’re a start-up or established brand staying relevant, these apps can cut time, let you work on the go and support you in the 1 million things to think about every day.

 

Consider adding these free apps to you smartphone.

  1. Tired of collecting paper receipts in shoeboxes? Genius Scan lets you scan receipts on your smartphone and export them as PDF files later.  Apps like Xero also let you snap and file paper receipts to save time and space.
  2. Lose the pen and paper – Evernote is a digital notebook that lets you capture, create and organise notes and tasks from anywhere.  Sync Evernote across devices to find everything instantly.
  3. Invoice2Go lets you create professional invoices and quotes anytime, anywhere so you can work away and still stay on top of jobs and payments.
  4. Assigning a task to a graphic designer can take time, but Canva is lets anyone design instantly through its simple drag-and-drop artwork creation. Facilitating 52 million DYI designs, Canva lets you pick from over one million layouts, photos, illustrations and fonts plus upload logos to create customised on-brand designs.
  5. Find Bartercard businesses around you, pay an invoice, process a sale and view your available balance using the Bartercard mobile app. You can download the mobile app from the Apple App StoreGoogle Play or Microsoft.

 

Adapted from an article written by Bartercard Australia on Jun 15, 2017

Want more loyal customers?

July 10th, 2017 Posted by Bartercard, Marketing, Smart business tips No Comment yet

A smarter alternative to discounting and vouchers

Every business owner wants to attract new customers, but this is why discounting and vouchers aren’t the best approach.

New customers are essential for every business to grow and flourish.

In order to attract new customers, a business owner could typically hire additional sales people, advertise, create incentives, reduce prices or discount, or sell online deals or vouchers.

What are you currently doing to attract customers to your business?

Attracting customers in the current economy can be a lot of work, especially when competitors are undercutting prices and advertising irresistible deals.  Whilst approaches like reducing and discounting might appeal to short term customers, it’s not only expensive for your business, but will compromise the integrity of your brand and reduce the price expectation for your market.  Dropping the price too low will almost always certainly devalue your business, and impact your reputation.  These approaches also don’t attract long-term customers…

Whilst they do attract clientele who will spend with you when you discount, you want customers who will purchase from you all year round to create consistency and even out cash flow.  Don’t be afraid to charge the full price when you have Bartercard.

Bartercard is network of 24,000 businesses world-wide that facilitates new business introductions, attracts a unique market of customers and provides a smarter way to reduce the costs in your business.  It allows you to attract new customers without reducing your prices.

Members of Bartercard are using the network to attract long-term customers and retain existing ones by…

  1. Joining a unique marketplace and a network of 24,000 business owners world-wide looking to spend
  2. Advertising their business to new national and international markets through Bartercard’s online directory, and using the services of their local Bartercard office to promote their business.
  3. Selling their products and services through Bartercard’s online trading platform MYBC which facilitates $600 million in transactions world-wide each year, offers a unique shopping experience and promotes business locally, nationally and globally.
  4. Selling at Trade shows.
  5. Obtaining leads/referrals at business to business networking events.
  6. Spending the Bartercard trade dollars they’ve earned from additional sales on advertising, sponsorship and public relations to attract customers and keep more cash in their business.
  7. Engaging the services of training and coaching organizations on Bartercard, without spending cash, to up-skill their staff.
  8. Packaging their goods or services with those purchased on Bartercard to create value and added benefits for their customers.
  9. Expanding their product line by purchasing new stock from Bartercard wholesalers to attract customers.
  10. Engaging in sponsorship using Bartercard trade dollars to promote their business within the local community. New customers create a busy environment and word-of-mouth referrals which will attract more business.

To attract new customers and feel energized by your business, talk to Bartercard about the solutions they provide.

 

Author: Klara Vida, Bartercard Australia

Bartercard launches in France

July 3rd, 2017 Posted by Bartercard No Comment yet

BPS Technology’s (ASX: BPS) latest Bartercard licensee in France has launched, starting the company’s next stage of expansion in Europe.

Bartercard International CEO Brian Hall said the latest addition to Bartercard’s global business network presents new scope to trade world-wide and in France, where there are currently over 3 million SMEs.

“France is the second Bartercard licensee in Europe following in the steps of the UK and these are really exciting times as we break new ground and grow into different parts of the world,” he said.

The new master franchisee is Mr Marc-William Attie, based in Paris, who’s working to make France the most successful Bartercard marketplace yet.

Attie is the owner of BNI (Business Network International) France, the world’s largest business networking and business referral organization which has approximately 18,000 members with over 200 Chapters.

Brian added that Attie’s global B2B company, BNI, will be a great fit within the Bartercard system.

“Bartercard is a B2B trade exchange so already having the network and the structures in place; well, so much of the ground work is already done,” he said.

Arnaud Alacir, General Manager Bartercard France has expressed equal excitement about the new license.

“Bartercard is a new way to do business in France and with a population of 65 million people, there are so many opportunities available.”

“We have a goal of achieving large growth in a short period through a targeted plan of membership aiming at tourism, the wine industry and other key sectors.”

“We will aim to grow the Paris region initially and then look to open other offices under our control throughout France.”

Brian added that Bartercard’s expanding global network shows that trading, or cashless transactions in the modernized version of barter, is universal.

“Starting out in 1991, I am pleased of where we’ve come today and counting France as the ninth country in our global network is truly exciting.”

“Trading has turned into a viable economy of scale that Bartercard is spearheading, assisting members all over the world to conserve cash, move excess stock, fill downtime and increase their customer base.”

He added that licensees are planned to launch in new countries, but at this point, everything is still under wraps.

bartercard france first member Bartercard launches in France, growing its countries to nine!  From left to right Bartercard France General Manager Arnaud Alacir, Bartercard International General Manager Andrew Barker and Bartercard France’s first signed member, Olivia Lafond, Director at international language school The French Touch.