Posts in Marketing

1 million pizzas sold on Bartercard

May 17th, 2017 Posted by Bartercard, Marketing No Comment yet

This week we feature a Pizza story from Queensland, Australia.  Maries Pizza is a popular Gold Coast brand which recently sold 1 million pizzas on Bartercard and plans to expand across Australia.

Bartercard Australia spent five minutes chatting to its owner, Kate Biglands, who’s used Bartercard to attract new customers and boost sales.

Maries Pizza is a home-grown success story. Founded on the Gold Coast in 1981, the company has grown to seven stores covering most areas of the Gold Coast.

The brand was founded when Marie and Ted Sherman moved their five children from Bathurst to the Gold Coast in search of warmer weather. The first store in Palm Beach soon became a hangout for local surfers and residents, and a legendary pizzeria was born.

THE SECRET TO SUCCESS

Maries Pizza CEO, Kate Biglands said the brand’s secrets are customer loyalty developed over the past three decades, and its ability to adapt and remain proactive.

“We were one of the first take away outlets to introduce home delivery as an option on the Gold Coast,” said Kate. “We had a much smaller competition base at the start but the number of outlets in takeaway [to-go] food has exploded over the years.”

She said the biggest challenge for most businesses is to remain competitive and profitable when costs are rising and margins are being squeezed. “Our strategy in this environment is to stand firm and not compromise quality in the pursuit of profit; even though the competition is fierce in delivering price points under $5 per pizza.”

BOOSTING BUSINESS ON BARTERCARD

A Bartercard member since 2006, Maries Pizza now attributes 5% to 10% of its turnover to Bartercard sales. It recently used Bartercard to pay local contractor, Watmar Electrical to install lighting and a switchboard in one of its stores. Print costs for advertising material, shop cleaning, tilers and shop fitters are also paid for in trade.

Kate said the move to Bartercard started as an experiment to increase customers.

“The Bartercard system does what it promises and will attract additional customers,” said Kate. “The key to success is management and a willingness to adapt your usual spending habits to complement a different system. There are Facebook communities, websites and networking opportunities. There’s a lot of potential to connect with like-minded people who are all members of a community interested in doing business.”
Kate said adjusting to Bartercard trade required nothing more than setting up a new bank account, while in-store accounts are much the same.

“It was quite easy to incorporate and similar in theory to other income receiving systems.”

A BIGGER SLICE OF THE MARKET

Maries Pizza recently celebrated its millionth pizza sold on Bartercard, although Kate admits bartering is made easier with such a popular commodity.

“We are very lucky to sell a product that, when done well, sells itself!” she said. “We have many loyal customers who have been purchasing from us for years, not to mention decades. Pizza is so easy to share and much cheaper than a lot of other takeaway [to-go] options.”

What sort of businesses are looking for pizza on Bartercard?

According to Kate, service oriented industries, property developers, accommodation providers, investment companies, trades people and training providers are all lining up for what Maries Pizza delivers. The secret is in the company’s niche market.

“Dominos is a marketing machine owned by foreign interests with a massive investment in technology,” said Kate. “We don’t compare ourselves with them. We have a much more personal attachment to what we do. Our roots are family based, we are Aussie and proud of it and we have grown up on the Gold Coast alongside the business. Our customers will happily support a local brand if it’s quality.”

Kate said Bartercard helps her business conserve cash and increases people’s standard of living. Her advice is simple: “Before you spend anything, whether it’s business or personal, you must ask yourself “Can I use trade dollars to make this purchase?” If so, look through the directory on MYBC or contact your Trade Co-ordinator and ask for assistance. It’s that easy.”

Now that Maries Pizza reigns supreme on the Gold Coast, the company has its sights set further afield.

“We have plans for expansion not only to Brisbane, but Australia-wide,” said Kate. “Opportunities are being considered and it’s only a matter of time before this becomes a reality.”

 

 

Article adapted from a Bartercard Australia BlogPost

How to boost e-commerce and sales in 2017

May 10th, 2017 Posted by Bartercard, Marketing, Online Business, Smart business tips No Comment yet

Every day more traders are becoming aware of the potential and power of selling within Bartercard’s online trading platform MYBC. Many members are achieving sales within just a few days, if not hours, of creating a new listing and are recognizing a real opportunity to boost business growth.

In this week’s blog we see what actions successful members are taking every day to make thousands in online sales to achieve growth. We also look at simple e-commerce mistakes to avoid.

 

Take these following steps for online success.

1. Communication

It’s important that if someone has trusted you enough to purchase one of your offers, you make contact within 24hrs. Just because you are selling electronically, where you often don’t see or speak to the buyer, doesn’t mean general business communication practices go out the window.  Making contact with a buyer in a timely manner builds trust, puts their mind at ease, and they believe that you intend to follow through on your promise. Ask yourself how you would like to be communicated to if you were the buyer?

2. Transparency

You want to position what you are selling in the best possible light without misleading the buyer. Be clear, honest and reveal as much detail as possible about an item you are selling. If the item you’re selling has a scratch or a ding, make it clear. Your buyer will appreciate the honesty and want to transact with you in the future.

3. Detail

Providing as much detail about your listing as possible is vital for converting a lead into a paying customer. You will be amazed at how many people view your listing and decide not to buy, because there just wasn’t enough information included. If you are creating a listing with the intention to sell it, take the time to provide detail, otherwise there is no point slapping up something quickly with not enough information included.

4. Images

If you want to increase online sales, you must have high quality images. The more clearly you can show a product, the better. Try position it near a window, turn all the lights on, shine a spot light on the image – anything to remove shadows – so a buyer can clearly see what you are selling. If using MYBC, make sure you provide a minimum of four images. Click here to discover more photography tips and tricks.

5. Delivery

Take the guesswork out of the costs involved in postage/delivery. Try and include delivery in the price if possible and/or offer a flat postage rate on smaller items. It might seem better for you (the seller) to state that shipping is the buyer’s responsibility, but it may cost you sales. If selling something large that you could potentially drop off locally on your way to work, consider listing it as free local delivery. Doing this makes it easier for the buyer to receive the goods, and they are more likely to buy from you again.

6. Think laterally and create packages

If you are a mechanic, offer a bundled package that includes oil change, wheel alignment, suspension and engine clean. If you are a restaurant, package a dinner for two with a bottle of champagne. Give people ideas! MYBC is free advertising for your business. Don’t wait for customers to come to you. Create value for others and bundle your product/service into attractive packages!

7. Make your listing ‘Featured’

It’s worth investing an extra T$5.95 to get your listing featured on MYBC, which will place your offer in the prime position on the home page. This will place your listing in front of thousands of Bartercard members when they first login, as well as catch them when they are in a buying frame of mind and looking to spend.

8. High Standards

It is clear that the people who are making thousands in online sales have incredibly high standards.

The standard of their offer, listing or presentation is representative of their attitude and the results follow. For example, the best restaurants who attract the most customers and make the most sales, generally have the best standards. From the moment you walk in, the premises is exceptional and attention has been applied to the finer details.

This is exactly the same when creating a listing online, if you maintain high standards and take the time to present an exceptional offer, whilst paying attention to the finer details, you are guaranteed to attract high quality customers and increase your sales success.

Following these simple steps will help you succeed in online sales and attract new customers to your business.

MYBC is free for Bartercard members and will attract new customers who are actively looking to spend.

Visit mybc.bartercard.com and start your listing today.

For more information about growing your business, visit bartercardusa.com.

 

 

Article adapted from a Bartercard Australia Blogpost.

Tips on promoting your business using social media

April 19th, 2017 Posted by Marketing, Online Business, Smart business tips No Comment yet

So you say you’re not a social media buff? Perhaps you just don’t know what all the hype is about.  It’s easier than you think to use social media for marketing to launch your business into cyber-success.  Here are just a few easy steps to get you started.

  1. FIND THE BEST FIT

There are several different platforms to choose from when using social media for marketing: Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+ and Pinterest just to name a few.  Figure out which ones your target audience is most likely to use and sign on up, but don’t shy away from unconventional social media platforms either!

  1. ALWAYS MAINTAIN BRAND CONSISTENCY

While you won’t use the different social media platforms for all the same purposes, you’ll want to maintain a consistent brand image. Make sure your username and logo are the same on every account. You want people to be able to recognize your brand easily; even the best message won’t do any good if it can’t be traced back to you. Remember, too, that visuals are important—an amateurish Facebook page will hurt your brand more than help it.  Any lack of attention to image will surely impact your credibility.

  1. USE VARIETY TO STAY INTERESTING

People join social media to be social! Your followers will start dropping rapidly if all they see are ads for your services. Diversify your posts with interesting or funny images, articles, videos, and links related to your industry to get people to click that, be careful to avoid posting anything that may serve to alienate customers.  In between all the hilarious and thought-provoking content, you can slip in posts about your services that won’t come across as pushy advertising.

  1. MEASURE YOUR SUCCESS 

When using social media for marketing, it’s easy to use tracking data to monitor your progress.  Google Analytics is a good place to start, and it’s easy to understand.  The ability to see which of your posts generated the most clicks to your website can be a huge help in determining what works and what doesn’t when using social media for marketing.  This is the feedback you need to continue a forward progression.

Be bold. Be creative. Take stock in knowing that you’re exposing your business to a customer base you could never have reached otherwise. Social media can be the difference between moderate and high business traffic, so get started!

 

Top photography tips and tricks to make your brand stand out

April 12th, 2017 Posted by Bartercard, Marketing, Online Business, Smart business tips No Comment yet

Photographs are key to standing out in a digital world – whether on social media, a company website or in a marketing campaign. Did you know there are 60 million new photos uploaded to Instagram daily?

This week we list the top photography tips and tricks from Instagram superstars to give your brand cut-through – whether you’re snapping on a digital SLR or your smart phone.

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2017 Means Marketing

March 15th, 2017 Posted by Marketing, Online Business, Smart business tips No Comment yet

This week Alan Thompson of Stingray Branding explains why now is the perfect time to think about your 2017 marketing strategy.

Do you go get the yellow pages when you need a plumber or photographer? No?! Well surprise, neither do your clients. While we always want word of mouth to be a large part of our marketing strategy and hope to count on it forever, it is not the only form of marketing, nor should it be the only marketing you put all of your future in the hands of.website design, marketing, web design, development.
But I have a website, why would I need to do anything else?
Our firm hears this half question, half answer a lot, and the answer is no. Simply having a website is not enough and certainly never will be. Most business owners feel that because they have a website, even if it ranks on the first page of Google search results their marketing is perfect and it’ll stay that way. Well, Google makes changes every day to how they rank websites in their search results, and a website that is not making proactive and reactive changes to adjust with them will not stay on the first page.
So what are some of the big changes I haven’t thought of?
Have you heard of cyber security and all the breaches the past couple of years? Well, they are kind of a big deal and Google doesn’t take it lightly. Therefore, a major change coming is any site that does not have a security certificate installed will have a notice displayed by Google saying the site is not secure. Do you think your clients will want to buy when Google starts saying their connection isn’t secure? Of course SSL’s have helped your website rank better in searches for years, but this is a big move to make it even more important. I’m sure you know your site has to be mobile responsive for user friendliness. Did you know that if isn’t your website will also reduce in ranking results.
Ok, so a website and social media must be the end-all, be-all right?
Unfortunately, no. Marketing in 2017 is so much more than just posting on Social Media and having a nice, effective, and resourceful website. As marketing becomes more competitive and your competition gets better at it, you have to step up your game too. If you don’t have an effective inbound marketing strategy with at least 3-4 inbound marketing techniques, our team can help you create your 2017 marketing strategy. Effectively implementing a blogging program, a newsletter follow up, relationship marketing, and a digital strategy are all marketing methods you should have working for you and that you know how well they work.
What does this all mean for you?
Simple, NOW is the time to make a plan to implement new marketing strategies, refine your current marketing platforms, and review the analytics from your 2016 marketing efforts (if you don’t have them, make a plan to start tracking in 2017).

If the thought of all this marketing stuff is overwhelming, or maybe you just don’t have time…. Call, E-Mail, or Book an Appointment with the Stingray Branding team today and pay using your Trade Dollars!

 

About the Author
Alan Thompson got into marketing for the same reason you are reading this article – he had to market and didn’t know how. Several years, a college education, and thousands of hours of experience later, a Marketing Guru has been developed. Outside of marketing and networking, you’ll typically find Alan spending time with his kids and family, at a Gators game, or on a surfboard.

Alan Thompson, Marketing Guru for Stingray Branding
Toll Free: (844) 239-8467 | Local: (843) 480-4476
info@stingraybranding.com | Book an Appointment
www.stingraybranding.com

Why you should always stay on brand

April 6th, 2016 Posted by Marketing, Smart business tips No Comment yet

Branding is essential because it is how you are presented and perceived in the marketplace.  In a nutshell branding is the quickest way for your business to convey what it is, and what it offers.  This is why communicating your brand consistently is conveying the best service to the market.  Conversely, communicating your brand inconsistently implies uncertainty and will compromise the hard work you have poured into building it.

Logo
Your logo is at the core of your brand.  Your website, packaging and promotional materials should all incorporate your logo to communicate your brand to the marketplace.  Think of some of the most successful brands in the world, and you will find their logo is always consistently presented.  This is especially important for brands in the airline and automotive industries that are built on safety and trust, and for technology brands built on precision and reliability – using their logo inconsistently wouldn’t be conducive to the care they promise, and would have disastrous effects on their brand.

Branding Tips
Three tips for using your brand responsibly:

  1. Always use the right logo.
    If you have refreshed your logo and branding recently, complete a brand ‘stocktake’ and discard anything with the old logo including templates, clothing and accessories.
  2. Never alter or change your logo.
    While it’s not uncommon to change or appropriate logos in special instances or to run special campaigns, in every other instance a logo is set in stone.
  3. Always ensure you are conveying the right brand in your communication.
    Everything you put out to the marketplace should include the right logo, design, fonts and colors which constitute your brand. Your brand also encompasses the wording, look and style of communication you use.Whether your brand is playful, dark, eccentric, or off-beat, it should resonate with the market you want to reach, so ensure you establish your style early on to keep communication consistent.

According to theguardian.com, the average person is exposed to approximately 3,500 marketing messages each day. You are already competing against an ocean of messages, so make sure your target market is getting the right one!

Bartercard houses a wide range of marketing, communication and graphic design experts to help you create and convey your best brand to the marketplace whilst conserving cash flow.  Visit mybc.bartercard.com to discover businesses you can do business with this year.

Edited from original post on bartercard.com.au.

7 Handy Tips For Your Restaurant Website

December 30th, 2015 Posted by Marketing, Online Business No Comment yet

The business of selling taste is competitive – so what are some of the most important parts of a successful restaurant website? And once you get a visitor there, how do you compel them to book a table?

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Why every business owner should be content marketing

December 20th, 2015 Posted by Marketing, Online Business No Comment yet

Integration of соntеnt mаrkеtіng in your digital ѕtrаtеgу іѕ a must have if уоu rеаllу want to grow your business and out-do your competition.

The first phase of internet marketing was ‘SEO’, then came ‘Social Media Marketing’.  Today’s internet marketing buzzwords are ‘Content Marketing’.

I know what you’re thinking – ‘Another new thing? Another new internet marketing concept I have to learn?’
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Selling $30,000 of inventory online without getting off the couch

December 15th, 2015 Posted by Marketing, Online Business No Comment yet

As more consumers embrace online shopping, more retailers are choosing to solely cater to their market in the digital space. We spoke to a retailer who started her online business ‘Couch Potato’ and asked her what she did to sell $30,000 worth of inventory on Bartercard’s online trading platform MYBC in less than a month. Her best-practice tips apply to selling online anywhere.
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Want more loyal customers?

December 10th, 2015 Posted by Bartercard, Marketing, Smart business tips No Comment yet

A smarter alternative to discounting and vouchers

Every business owner wants to attract new customers, but this is why discounting and vouchers aren’t the best approach.

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