Posts tagged " Bartercard "

Bartercard Myths: Setting the Record Straight

April 30th, 2018 Posted by Bartercard, Marketing, Smart business tips No Comment yet

It’s a simple concept of exchanging products and services, yet there are still misconceptions when it comes to Bartercard. This week’s blog sets the record straight and dispels the most common Bartercard myths, whether you are already a member, or a small or medium-sized business looking to join.

Myth: I won’t be able to spend my trade dollars

dining_restaurant.jpgThis is one of the biggest objections to joining Bartercard. When you join Bartercard’s business marketplace, a comprehensive business analysis is conducted so we can identify potential suppliers already available.

If there are insufficient suppliers available to suit your specific business requirements, we will work with you to bring on additional new suppliers to satisfy your needs. Many of Bartercard’s top trading members have successfully improved their business profitability by proactively recommending and referring new suppliers.

We don’t claim to be able to provide all members with everything they need. But we do find that when members (small businesses or medium-sized businesses) are engaged and communicate with their Bartercard Trade Broker, appropriate spends can be identified.

Bartercard is also seen as an excellent way to reward high performing staff. Some businesses even give staff their own Bartercard cards, which are credited each quarter based on performance. It’s a great approach to staff rewards and to make your staff to feel valued. They can make a range of lifestyle purchases like accommodation at destinations world-wide, dining and massage.

 

Myth: I can’t get my core spends using trade dollars

This one has some truth to it.  Certain expenses like utilities, rent and wages do require cash payment, so it’s not realistic for a business to run entirely on Bartercard without cash. We always suggest Bartercard is in addition, or a supplement, to your existing cash business (and not a replacement), and should make up approximately 10-15 percent of your business. A dedicated Trade Broker will work with you in identifying opportunities to spend, and help you source products and services on trade.

 

Myth: Trade dollars aren’t equal value to cash 

One trade dollar has the value of $1 USD and members should price their products and services accordingly. From an accounting and tax perspective, Bartercard income should be viewed as you would your cash income. You can read more about Trade Dollars and tax here.

 

Myth: The fees are too high

Bartercard charges a minimal monthly marketing and support fee. A fee is also charged on all transactions. The average Bartercard transaction fee is 6.5 percent (which is low in comparison to daily deal websites and discount sites who charge approx. 15-20 percent of the sale price and stipulate the offer must be at least 50 percent of the original sale price). The fees cover provision of a dedicated Trade Broker, full e-commerce capabilities, proactive marketing of the member business to businesses nationally, online monthly statements and an interest-free line of credit.

Cash flow in SMEs: Tips to keep the cash coming in

February 14th, 2018 Posted by Bartercard, Smart business tips No Comment yet

For small business owners in particular, maintaining a decent cash flow is fundamental to staying afloat. It’s a simple equation really: no cash = no business, and so keeping on top of your cash flow has to be a top priority. Bartercard knows small business inside out, and in this article we share some tips on how you can maximize the cash flow in your SME.

1. Invoice quickly

Sounds obvious but it’s amazing how many companies are slack at sending the invoice once they’ve completed a job. It should come as no surprise that if you don’t send through your invoice until two weeks after you’ve completed the work, that payment isn’t forthcoming until another two weeks at least. Get in the habit of preparing and sending invoices straightaway. What’s more, send them by email and that way they will get to the relevant person immediately. And while you’re at it make it easy for the customer to pay the invoice by providing your online banking details.

2. Set clear payment terms

Make it clear to customers what your payment terms are. And although large corporates often have 30 day payment terms, this can be too long for some SMEs who can’t afford to be quite so generous with their terms. A more reasonable timeframe for the average small business could be 14 days. Whatever terms you plump for, set clear expectations for your clients.

3. Use technology to help you track cash flow florist on computer.jpg

Technology, especially cloud-based accounting, has made it much easier to manage cash flow. Investing in reliable accounting software will be a great time saver and will allow you to focus your energies on other important tasks. What’s more, saving your accounts to the cloud means that you won’t have to worry about backing up your data and you will be able to view your accounts at any time, whether you on the road or working from home.

4. Focus on cash flow not profits

Many SMEs have made the mistake of focusing too much on profit projections. The truth is if your cash flow is in order, then it follows on that your profit will also be in order. The opposite, however, is not true. Even profitable businesses need to have cash flowing through them to survive in the long term.

5. Consider introducing incentives or fixed rate payment packages

If late payers are a big problem in your business, then another way to keep cash flowing is to introduce incentives for customers to pay on time. You could perhaps offer a deduction off the total for full payment or a week free – whatever makes sense in your business.

Alternatively, how about offering fixed rate payment packages? And so, if a client pays for a whole year’s worth of services or product upfront, they get one month free. This way you’ll be getting paid in advance rather than in arrears and the extra cash can help you explore opportunities and grow your business more easily.

6. Use Bartercard

Bartercard is a valuable way to conserve cash flow by sourcing products and services without opening your wallet. Use your trade dollars instead of cash to pay for services like bookkeeping and accounting, setting up your e-commerce store, printing, advertising, website, graphic design and SEO – even beauty, massage and hairdressing to look the part. Source products like office furniture, equipment and supplies.

At Bartercard there are endless ways to conserve the cash flow essential in business – members visit mybc.bartercard.com to start shopping or speak to your Trade Broker. New to Bartercard? Call 1855 UTRADE2 (887 2332) to see how you can boost cash flow in business, every day.

Effective cash flow management is critical to the success of your enterprise. Give your business the best possible chance by using these tips and keeping on top of cash flow.

 

Read the Bartercard Australia article here.

2018 Top Food and Hospitality Trends

February 7th, 2018 Posted by Smart business tips No Comment yet

The food and hospitality scene is a competitive space. From concept dining to the latest technology shaping menus and fit outs, these top food and dining trends will keep you in the loop and dining outside the box.

Food

Table Tech

Being too tired to cook or pick up dinner is creating a multi-billion dollar industry – apps like UberEats are bringing food straight to customers’ doorsteps from a curated list of local restaurants. It’s a crowded market where a spate of new apps are on the rise, and whilst not all venues are on board, restaurateurs should consider the space and requirements to manage pickups. Tech’s also found on more tables where customers are ordering food and drinks off apps at their convenience. Meanwhile UK outfit DelivAir is using drones, GPS and smartphone signals to bring food straight to customers.

Reservations are back

Table for two? Get in the queue – is the route many restaurateurs have taken in a no reservations, walk-in approach, seating customers on a first come basis. Alternatively restaurants like Momofuku do small-scale seating without waiting lists which, when five star reviews are added, skyrockets demand. But in 2018 reservations are coming back to make restaurants more accessible. This is thanks in part to Google who’ve just launched insights into wait times and peak visiting periods, giving customers more control of bookings and how long they wait.

Cashless Dining

More eateries and bars are integrating technology that lets customers transact without cash or cards. Apps like Apple Pay lets users make payments using an iPhone, Apple Watch or iPad and similarly Samsung Pay lets customers transact and access member discounts without the plastic.

Watch out for these additional food trends taking off in 2018: creative use of upcycled surrounds, high-end, no-alcoholic drinks and farm-to-shaker cocktails.

Hotels

Co-living spaces

While Airbnb is the alternative to hotels, hotel brands are starting a new version of accommodation through co-living spaces.  Visitors can choose the level of privacy or community they want to experience like at AccorHotels’ brand Jo&Joe where a new ‘open house’ category includes open-plan, collaborative kitchens, a bar for locals and guests, a ‘happy house’ creating a ‘home-like’ experience and dormitory-style bedrooms. The brand is also doing out-of-the-ordinary (OOO!) accommodation like mud huts and beach shacks.  Time will tell whether this approach takes off, but it does cater to a market of travelers who want a radically different experience to the everyday hotel stay.

Pop-up vacations

Individually designed rooms are already in place and pop-up restaurants are a thing, but the next step is pop-up hotels in a variety of places.  700,000 Heures, a newly launched hotel group, is calling itself the first wandering hotel in the world where locations at private residences change every six months.  The average life expectancy of a person is 700,000 hours and the world is too rich to take trips which look alike – is the concept underpinning a new iteration of accommodation letting guests enjoy tailored experiences and explore places like a local.

More combinations

Hospitality is a competitive space, third-party booking sites are curbing prices and the industry is looking at new ways to reach and engage customers.  Hotels/cafes and hotels/galleries are common combinations but one upcoming concept is the hotel/perfumery. Hotels, restaurants and shops are already creating their own scents, next is creating spaces where guests can test out and take them home.  In New York, The Mark Hotel is launching ‘Le Shop’ online which sells branded clothing, there are hotels where you can purchase their customized brand of beds, and in Tokyo Hotel Koe is adding a bakery and clothing store on each of its three floors.

Bartercard – helping restaurants and hotels succeed for 27 years

Bartercard is a business marketplace where members exchange products and services without the use of cash – boosting cash flow to fund business expansion, attracting new customers and increasing profits along the way.  We know small business inside out and can put your restaurant or hotel brand ahead of the curve.

Improve your lifestyle with Bartercard

We have hundreds of restaurants, hotels and resorts where you can spend trade dollars instead of cash.  Enjoy a night out or take the break you’ve always wanted.

Speak to your Trade Broker about ways Bartercard can improve your lifestyle.

 

 

Adapted from a Bartercard Australia Blogpost.

12 tips to successfully sell on MYBC (or anywhere online)

January 10th, 2018 Posted by Bartercard, Online Business, Smart business tips No Comment yet

In today’s digital world it’s critical to cater to your market in the digital space.  MYBC is Bartercard’s online platform where you can list and shop 24/7 to increase sales and conserve cash flow.  Follow these tips to boost sales in MYBC, or anywhere online actually.

1. WRITE CLEAR DESCRIPTIONS
List the product’s main features within the description. Be concise and give shoppers everything they need to make a purchase on the spot, including the brand, size or dimensions, color, condition and model or make. Not listing enough detail might compromise the sale because the shopper may have to take the extra step of contacting you.

2. USE HIGH QUALITY IMAGES
If shoppers can’t see the stock in person, the images need to do the selling. High resolution images set a standard, add credibility and make an impact on sales – source a professional photographer through Bartercard and ask them what backdrops, angles and lighting will highlight the best features.

online shopping.jpg3. SHIPPING AND LOGISTICS
Consider the shipping and logistics of getting the stock to your customer. Although some online retailers offer same day shipping, delicate items may require more robust wrapping and take longer to send.

4. FAST RESPONSE RATES attracts repeat business. The most successful sellers dispatch within 24 hours of the sale, or are clear when dispatch will take place.

5. USE CATCHY HEADLINES
A headline will determine whether or not a customer will open a listing – make sure yours is catchy and always include the sale item in it. Don’t use acronyms – someone looking at your listing might not know what it is, and it could be a lost sale.

6. CHOOSE THE RIGHT KEYWORDS
Keep in mind what keywords customers will be searching, and include those words in your description. Consider if the term is ambiguous. A coffee table could also be a side table – cover all possibilities in the description.

7. INCLUDE YOUR BUSINESS NAME IN THE DESCRIPTION
If a customer knows you already and searches your business name, your listings will come up straight away.

8. BE CLEAR ON LOCATION AND SHIPPING
Not specifying the exact location will deter a sale. For example, if a shopper is in San Diego, CA, the location of the product is listed only as USA, and it’s not clear whether shipping is available, they might hesitate to buy. Be specific on the location and clear on whether you ship.

9. TAKE THE GUESS WORK OUT OF POSTAGE
Offer a flat postage rate on smaller items or include postage in the price to make it easier for your customers to make a snap decision. When it comes to larger items, list the postage costs for popular cities, so if your customer will have a rough estimate of what postage will cost them.

10. LIST PACKAGES
Whether you are a retailer or specialize in a service, you can package items on Bartercard’s website MYBC which is essentially free advertising for your business. For example, if you’re a café on Bartercard, you could place a listing for event platters or whole cakes baked to order. If you run a hotel or resort, you could list a 2 night stay & dinner package at your onsite restaurant. Or if accounting is your specialty, you could list a tax pack. Listing packages will put you in front of customers and drive new sales.

11. GET YOUR LISTING FEATURED
It’s worth investing a small T$5.95 (trade dollars) to get your listing featured on MYBC which will take the sale item to the top of the list. Featured listings are shown to sell five times more than unfeatured listings, so it’s a small investment to make for more sales.

12. VARIETY IS KEY AND WILL BOOST SALES – having several listings on MYBC will let you see what’s selling fastest.

 

Written by Bartercard Australia.  Read the original post here.

New Year Resolutions for Small Business Success

January 3rd, 2018 Posted by Smart business tips No Comment yet

This week we have the tips and tactics to stay on top and keep success on lock down in 2018.

Wrap your head around the figures
Crunching figures is a favorite past time of few, but if you know where you stand financially, you can clearly plan ahead. When it comes to traffic and followers, Google analytics and your social media stats are a good place to start. See where your customers are coming from, who they are, what they are buying, and when. It’s as simple as looking at what’s working and repeat.

small business planning.jpg

Get social
If you are not on social media, then you are missing a big slice of your market. Take a strategic approach to posting at least once a day and map out content that appeals. Investing in digital marketing services (available through Bartercard) can boost results.

Invest time in creating video
According to Forbes, more than 80% of business executives are watching more online video today than a year ago. 75% watch videos on business-related websites at least weekly and 65% have visited a brand’s website after watching a video. Video is so much more dynamic than still photos – as a tip include subtitles to still reach viewers watching on silent.

Get Slack…and other cool tools
Spend an hour researching and setting up apps to streamline your business. Collaborative tools like Slack are replacing email for internal communication. Check out Streamtime for Project Management or Infusionsoft for sales and email marketing. Implementing automation tools will simplify your business, keep important tasks from falling through the cracks, and put the focus on growth.

Conserve cash with Bartercard
Bartercard is a tool to keep costs down in business every day by sourcing essential products and services without the use of cash. If you are in a position to take on extra business, then Bartercard can put you in front of new clients. Combining modern technology, Bartercard has the tools to conduct 24/7 transactions anytime, anywhere.

PR and market your brand
Local media is always on the lookout for fresh and relevant stories. Research journalists covering your industry to see where you can contribute in a way they cover. If you are advertising in a publication, check if you can get complimentary column space.

Refresh your digital assets
When was the last time you reviewed your website? Ask a co-worker or colleague to test out the user experience and report back. Does it make sense? Is it easy to navigate? Is it mobile friendly as that’s where most people will find you? If you have a shop, ensure it’s easy to transact.

Upskill
Set aside time to learn and upskill to stay ahead of the curve – you might need more marketing know-how, insight to leverage your business or digital expertise.

Create compelling content
Every successful brand wants to be seen as an expert. Online courses, weekend workshops and New Year challenges flood our inbox. Consider how your content can stand apart and appeal to the market. This comes down to knowing your customers inside out.

Consider your sales approach
Look into the sales system of your business. Could it use a little attention? Is your team completely across how customers make decisions, what their buying signals are and how to work your sales strategy into this? Keep your sales approach fresh to continually stay ahead of the market.

Get Connected
You are surrounded by people with the skills, expertise and desire to help your business succeed. Find out where they gather then meet, connect and collaborate. The New Year is a great time to work collaboratively and create a positive outcome.

Start a conversation with millennials 
Millennials represent the largest segment of the buying population. They are smart, think and act differently, shop around and analyze down to the details. If you want to succeed in this market, get to know and understand them.

Get Giving
What charities, causes or local organizations mean something to you? Giving back is our basic responsibility but doing it strategically can build your brand further.  Choose a charity that aligns with your core values and lets you engage with your local community.

 

 

Article adapted from a Bartercard Australia blogpost.

How to get the word out when you don’t have a marketing or PR budget

September 13th, 2017 Posted by Smart business tips No Comment yet

You’ve invested all your dollars into your business, now how do you tell everyone you exist?

In this week’s blog, we’ve listed 8 tips to build up a market presence and really get seen – even when you don’t have marketing or PR dollars to outlay.

  1. Use Bartercard

    We’re cutting straight to the chase – if you don’t have a cash budget for marketing, use Bartercard trade dollars to land exposure without the cash bill. Bartercard has hundreds of media companies, including magazines and industry publications, where you can advertise your business and showcase your brand.Don’t have any print or digital assets?  Use graphic designers on Bartercard to create all your artwork and collateral, including a killer brand!  But take a step back – what’s your market positioning? Bartercard has digital marketing and PR agencies available too, so you can put your brand in the hands of experts to position and maximize its market reach.
  2. Research

    Get to know the journalists, influencers and publications (including newspapers, supplement lift-outs and magazines) in your industry.  Write a list including the journalist’s/influencer’s area of expertise/focus and add their contact details. Follow them on social media and like and comment on their posts before contacting them. Consider what valuable information and expertise you can contribute instead of focusing on yourself. At this stage you should also start positioning your brand and how you will pitch it.
  3. Tell a story

    Part of getting seen is knowing how to tell a great story that stands out from the throngs. What pain points are you tackling, in what creative way, and what led you to launch? Most critical, what’s your solution?Brands like Dollar Shave Club mail out competitively-priced grooming supplies straight to customers while Coca-Cola and Commonwealth Bank appeal through clever, emotive story telling. Others like Doughnut Time just know how to do their specialty – and market it – well.

    As part of your brand story, everything in your business should be conducive.  Are healthy deserts your specialty?  Serve them in environmentally-friendly packaging to stay consistent.

  4. What can you do differently to tell your story?

    Some brands have quirky personalities while others tackle the market through a stand-out identity, consumer-generated content or jumping on a trend really well. Put a narrative around your brand and weigh up how you can tell your story differently to make an impact in the market.
  5. Perfect all brand touch points – including website, social media, blog, shop-front (or e-commerce store) and advertising

    Ensure your information and branding is consistent across the board – so that if a journalist or influencer does check you out further, you’ve done everything you can to maximize the leverage and control the message.  If you work in a service-based industry like accounting or law, see what current issues you can lend your expertise to through blogs and case studies.
  6. Nail your pitch

    Once you’ve positioned your angle and approach, write the press release you’ll send to the journalists.  Just keep in mind they read hundreds of press releases each day – so ensure your pitch is clean and cuts to the chase.If you’re a retailer, send them a sample too, thinking of creative and stand-out ways to present it – like a customized Donutella Versace doughnut for World Chocolate Day.
  7. Send out your press release Customize your press release to make it relevant to the journalist and call them up to pitch it first. When you speak to them, keep it short and succinct.Tip: instead of attaching, paste your press release in the body of the email so the journalist can just scroll down to see it on their phone.
  8. Assess, rinse and repeat   Try to line up your PR with advertising to maximize your market impact.  See what worked and what didn’t, adjust and retry.

For other business tips and insight, visit Bartercard’s blog.

 

Article Written by Klara Vida, Bartercard Australia
You can read the original post here.

SME and start-up business tips

September 6th, 2017 Posted by Smart business tips No Comment yet

Does your brand lack direction or need a fresh start? Packed inside this week’s blog are the business staples, tips and insight to laying down the business groundwork and staying ahead of the curve. Whether you’re a start-up or established business that needs to hit reset, this week’s blog can help pack more punch into your brand. 


The concept
When it comes to thinking of a killer business concept, many people will tell you to ‘do what you love’ or ‘follow your passion’. These are definitely formulas for success, but in reality a business involves so much more – from strategy, finance, research, sourcing, paying your suppliers, ticking off mundane tasks like paying bills down to sheer stamina. So don’t just consider what you love doing, but also your personality type, how you work, what skills and abilities you already have, whether you buckle under pressure, what makes you tick and whether you can handle the many hurdles and setbacks just part of business. It’s also vital to consider whether your business idea is marketable and will convert to sales.

Research the market
Research is critical to test the feasibility of your business idea, and see where similar concepts thrived or fell over. Standing out takes a point of difference, so thoroughly research your competitors to see where you stand apart.

Stick to your core values and beliefs
Running a business and spinning a profit is a challenge at any given moment – it’s certainly not glitz and glamour which most start-ups will tell you. To keep sustainable you should stay authentic and true to your core values. Consistency and congruence across every aspect of your business is critical, or the stress, pressure and work will outpace you.


Three tips for getting research right

  • Define your market – who are your customers, what do they like, what hurdles and setbacks do they face and what solutions can you offer?

  • Research the competition – investigate who your competitors are, what they do, what their strengths and weaknesses are and how they price. Where are you different?

Map it out – pinpoint gaps in the market and do a SWOT analysis to identify your strengths, weaknesses, opportunities and threats. Determine your ‘why’ (the reason you’re in business) and fine-tune your market position or unique selling point (UPS).
You should be crystal clear of why you’re there, how you stand out and what you do differently.

 
business plan.jpg
Write a business plan
A business plan is like a blueprint for your business, detailing your vision, strategy, budget, finances, marketing, competitors and contingency. Some people will tell you that a business plan isn’t essential – but apart from a tool to attract investors and talent, it makes you plan, review, breakdown and map out the way your business is put together which is really crucial to success.
A typical business plan should include:
»»  A cover page with contact details
»»  An executive summary – describing what your business does and what it solves;
»»  A company overview
»»  An industry analysis
»»  A customer analysis
»»  A competitive analysis
»»  A marketing plan
»»  An operations plan
»»  A management section, outlining the key company personnel (and who you need to hire)
»»  A financial plan and;
»»  An appendix including income statements, balance sheets and cash flow statements.

A business plan also makes you accountable and keeps you on course, so start writing. 


Seek finances resourcefully
Even low-cost start-ups require financing to get started. Finance options include business loans, overdrafts, lines of credit, fully-drawn cash advances and many start-ups take the route of crowdfunding or private investors like venture capitalists.

Source easy finance through Bartercard
Sourcing finance isn’t always easy, but Bartercard members have access to an interest-free line of credit when they join. This can cover start-up, renovations, expansion or other business costs – visit bartercardusa.com and get started!

Tips from the experts
Speak to, follow and read about the successes and failures of entrepreneurs. Learning from their mistakes can save you from slipping up, while leveraging off their lessons and successes.

 

Written by Klara Vida, Bartercard Australia.
Click here to read the original post.

Want more loyal customers?

July 10th, 2017 Posted by Bartercard, Marketing, Smart business tips No Comment yet

A smarter alternative to discounting and vouchers

Every business owner wants to attract new customers, but this is why discounting and vouchers aren’t the best approach.

New customers are essential for every business to grow and flourish.

In order to attract new customers, a business owner could typically hire additional sales people, advertise, create incentives, reduce prices or discount, or sell online deals or vouchers.

What are you currently doing to attract customers to your business?

Attracting customers in the current economy can be a lot of work, especially when competitors are undercutting prices and advertising irresistible deals.  Whilst approaches like reducing and discounting might appeal to short term customers, it’s not only expensive for your business, but will compromise the integrity of your brand and reduce the price expectation for your market.  Dropping the price too low will almost always certainly devalue your business, and impact your reputation.  These approaches also don’t attract long-term customers…

Whilst they do attract clientele who will spend with you when you discount, you want customers who will purchase from you all year round to create consistency and even out cash flow.  Don’t be afraid to charge the full price when you have Bartercard.

Bartercard is network of 24,000 businesses world-wide that facilitates new business introductions, attracts a unique market of customers and provides a smarter way to reduce the costs in your business.  It allows you to attract new customers without reducing your prices.

Members of Bartercard are using the network to attract long-term customers and retain existing ones by…

  1. Joining a unique marketplace and a network of 24,000 business owners world-wide looking to spend
  2. Advertising their business to new national and international markets through Bartercard’s online directory, and using the services of their local Bartercard office to promote their business.
  3. Selling their products and services through Bartercard’s online trading platform MYBC which facilitates $600 million in transactions world-wide each year, offers a unique shopping experience and promotes business locally, nationally and globally.
  4. Selling at Trade shows.
  5. Obtaining leads/referrals at business to business networking events.
  6. Spending the Bartercard trade dollars they’ve earned from additional sales on advertising, sponsorship and public relations to attract customers and keep more cash in their business.
  7. Engaging the services of training and coaching organizations on Bartercard, without spending cash, to up-skill their staff.
  8. Packaging their goods or services with those purchased on Bartercard to create value and added benefits for their customers.
  9. Expanding their product line by purchasing new stock from Bartercard wholesalers to attract customers.
  10. Engaging in sponsorship using Bartercard trade dollars to promote their business within the local community. New customers create a busy environment and word-of-mouth referrals which will attract more business.

To attract new customers and feel energized by your business, talk to Bartercard about the solutions they provide.

 

Author: Klara Vida, Bartercard Australia

Bartercard launches in France

July 3rd, 2017 Posted by Bartercard No Comment yet

BPS Technology’s (ASX: BPS) latest Bartercard licensee in France has launched, starting the company’s next stage of expansion in Europe.

Bartercard International CEO Brian Hall said the latest addition to Bartercard’s global business network presents new scope to trade world-wide and in France, where there are currently over 3 million SMEs.

“France is the second Bartercard licensee in Europe following in the steps of the UK and these are really exciting times as we break new ground and grow into different parts of the world,” he said.

The new master franchisee is Mr Marc-William Attie, based in Paris, who’s working to make France the most successful Bartercard marketplace yet.

Attie is the owner of BNI (Business Network International) France, the world’s largest business networking and business referral organization which has approximately 18,000 members with over 200 Chapters.

Brian added that Attie’s global B2B company, BNI, will be a great fit within the Bartercard system.

“Bartercard is a B2B trade exchange so already having the network and the structures in place; well, so much of the ground work is already done,” he said.

Arnaud Alacir, General Manager Bartercard France has expressed equal excitement about the new license.

“Bartercard is a new way to do business in France and with a population of 65 million people, there are so many opportunities available.”

“We have a goal of achieving large growth in a short period through a targeted plan of membership aiming at tourism, the wine industry and other key sectors.”

“We will aim to grow the Paris region initially and then look to open other offices under our control throughout France.”

Brian added that Bartercard’s expanding global network shows that trading, or cashless transactions in the modernized version of barter, is universal.

“Starting out in 1991, I am pleased of where we’ve come today and counting France as the ninth country in our global network is truly exciting.”

“Trading has turned into a viable economy of scale that Bartercard is spearheading, assisting members all over the world to conserve cash, move excess stock, fill downtime and increase their customer base.”

He added that licensees are planned to launch in new countries, but at this point, everything is still under wraps.

bartercard france first member Bartercard launches in France, growing its countries to nine!  From left to right Bartercard France General Manager Arnaud Alacir, Bartercard International General Manager Andrew Barker and Bartercard France’s first signed member, Olivia Lafond, Director at international language school The French Touch.

1 million pizzas sold on Bartercard

May 17th, 2017 Posted by Bartercard, Marketing No Comment yet

This week we feature a Pizza story from Queensland, Australia.  Maries Pizza is a popular Gold Coast brand which recently sold 1 million pizzas on Bartercard and plans to expand across Australia.

Bartercard Australia spent five minutes chatting to its owner, Kate Biglands, who’s used Bartercard to attract new customers and boost sales.

Maries Pizza is a home-grown success story. Founded on the Gold Coast in 1981, the company has grown to seven stores covering most areas of the Gold Coast.

The brand was founded when Marie and Ted Sherman moved their five children from Bathurst to the Gold Coast in search of warmer weather. The first store in Palm Beach soon became a hangout for local surfers and residents, and a legendary pizzeria was born.

THE SECRET TO SUCCESS

Maries Pizza CEO, Kate Biglands said the brand’s secrets are customer loyalty developed over the past three decades, and its ability to adapt and remain proactive.

“We were one of the first take away outlets to introduce home delivery as an option on the Gold Coast,” said Kate. “We had a much smaller competition base at the start but the number of outlets in takeaway [to-go] food has exploded over the years.”

She said the biggest challenge for most businesses is to remain competitive and profitable when costs are rising and margins are being squeezed. “Our strategy in this environment is to stand firm and not compromise quality in the pursuit of profit; even though the competition is fierce in delivering price points under $5 per pizza.”

BOOSTING BUSINESS ON BARTERCARD

A Bartercard member since 2006, Maries Pizza now attributes 5% to 10% of its turnover to Bartercard sales. It recently used Bartercard to pay local contractor, Watmar Electrical to install lighting and a switchboard in one of its stores. Print costs for advertising material, shop cleaning, tilers and shop fitters are also paid for in trade.

Kate said the move to Bartercard started as an experiment to increase customers.

“The Bartercard system does what it promises and will attract additional customers,” said Kate. “The key to success is management and a willingness to adapt your usual spending habits to complement a different system. There are Facebook communities, websites and networking opportunities. There’s a lot of potential to connect with like-minded people who are all members of a community interested in doing business.”
Kate said adjusting to Bartercard trade required nothing more than setting up a new bank account, while in-store accounts are much the same.

“It was quite easy to incorporate and similar in theory to other income receiving systems.”

A BIGGER SLICE OF THE MARKET

Maries Pizza recently celebrated its millionth pizza sold on Bartercard, although Kate admits bartering is made easier with such a popular commodity.

“We are very lucky to sell a product that, when done well, sells itself!” she said. “We have many loyal customers who have been purchasing from us for years, not to mention decades. Pizza is so easy to share and much cheaper than a lot of other takeaway [to-go] options.”

What sort of businesses are looking for pizza on Bartercard?

According to Kate, service oriented industries, property developers, accommodation providers, investment companies, trades people and training providers are all lining up for what Maries Pizza delivers. The secret is in the company’s niche market.

“Dominos is a marketing machine owned by foreign interests with a massive investment in technology,” said Kate. “We don’t compare ourselves with them. We have a much more personal attachment to what we do. Our roots are family based, we are Aussie and proud of it and we have grown up on the Gold Coast alongside the business. Our customers will happily support a local brand if it’s quality.”

Kate said Bartercard helps her business conserve cash and increases people’s standard of living. Her advice is simple: “Before you spend anything, whether it’s business or personal, you must ask yourself “Can I use trade dollars to make this purchase?” If so, look through the directory on MYBC or contact your Trade Co-ordinator and ask for assistance. It’s that easy.”

Now that Maries Pizza reigns supreme on the Gold Coast, the company has its sights set further afield.

“We have plans for expansion not only to Brisbane, but Australia-wide,” said Kate. “Opportunities are being considered and it’s only a matter of time before this becomes a reality.”

 

 

Article adapted from a Bartercard Australia BlogPost